
Annual flower seeds can be started off in later winter into spring – indoors or in a greenhouse. Here is a quick guide to help you get sowing.
Commencing your flower-growing journey in January isn’t reserved for just herbs and vegetables. There’s a range of robust cool-season flowers that withstand a late frost, vital for an unexpected cold spell.
Flowers like petunias and snapdragons are excellent choices as they’re well-suited to cooler climates and come into their own by early April.

Starting annuals early indoors ensures strong plants ready for summer flowering.
Quick guide to popular annuals
- Petunias – Need warmth (20–25°C) and good light. Sow on the surface and don’t cover seeds.
- Lobelia – Tiny seeds; sow thinly in trays at 18–21°C. Transplant as small clumps.
- Marigolds (Tagetes & Calendula) – Sow in trays at 18–22°C. Pot up when large enough.
- Snapdragons (Antirrhinum) – Start at 15–18°C. Light aids germination, so don’t cover seeds.
- Impatiens (Busy Lizzies) – Sow at 20–22°C. Provide even moisture and good light.
- Cosmos – Start in trays or pots at 18–20°C. Transplant when seedlings are strong.
- Zinnias – Sow in modules at 20–22°C. Avoid overwatering to prevent damping-off.
- Ageratum (Floss Flower) – Sow on the surface at 18–22°C. Needs warmth and good light.
- Salvia – Sow in small pots at 18–22°C. Needs strong light for compact growth.
- Nicotiana (Flowering Tobacco) – Sow at 18–22°C. Surface sow as seeds need light to germinate.

General Tips for Indoor Flower Sowing
successful indoor sowing requires careful attention to soil, temperature, moisture, and light. Here are some essential tips to help your seedlings thrive.
Use Fine Seed Compost and Avoid Heavy Watering
Choosing the right growing medium is crucial for healthy seed germination. A fine-textured seed compost provides the perfect balance of moisture retention and drainage, ensuring seeds stay damp but not waterlogged. Avoid using regular garden soil, which can be too heavy and may contain weed seeds or pathogens.
Overwatering is one of the most common mistakes when sowing seeds indoors. Too much moisture can lead to damping-off disease, a fungal infection that causes young seedlings to rot at the base and collapse. To prevent this, keep the compost moist but not soggy. Water from below by placing seed trays in a shallow container of water, allowing moisture to soak up through the drainage holes. This prevents disturbing tiny seeds on the surface.

Provide Warmth and Light for Germination
Most annual flower seeds need consistent warmth to germinate successfully. A temperature of 18–22°C (64–72°F) is ideal for many species, though some, like snapdragons (Antirrhinum), prefer slightly cooler conditions. If your home is on the cooler side, consider using a heated propagator or placing seed trays on a warm windowsill or atop a radiator shelf.
Once seeds have germinated, light becomes just as important as warmth. Without adequate light, seedlings become weak and leggy as they stretch toward the light source. A bright south-facing windowsill may be sufficient, but if natural light is limited, use grow lights or fluorescent tubes placed about 10–15 cm (4–6 inches) above the seedlings. Provide 12–16 hours of light per day to encourage strong growth.

Transplant Seedlings Carefully
Once seedlings have developed a pair of true leaves (the second set of leaves after the initial seed leaves), they will need more space to grow. Transplant them into individual pots or larger trays using a good-quality potting mix. Handle seedlings gently, lifting them by the leaves rather than the delicate stems to avoid damage. Use a dibber or small stick to ease them out of the compost without disturbing the roots too much.
At this stage, watering should remain moderate. Water the seedlings from below or use a fine mist to keep the compost damp but not soaked.
Harden Off Plants Before Moving Outdoors
Before transplanting your flowers outside in spring, they must be gradually acclimated to outdoor conditions. This process, known as hardening off, helps prevent transplant shock and strengthens plants for life in the garden.
Start by placing seedlings outside in a sheltered spot for a few hours a day, gradually increasing their exposure over 7–10 days. Avoid exposing them to strong winds or direct midday sun at first. If frost is still a risk, bring them indoors at night or cover them with horticultural fleece. Once they have adjusted, they can be safely planted into garden beds or containers.

By following these steps, you can successfully grow healthy and vibrant flowers from seed, filling your garden with beautiful blooms throughout the season.
In summary:
- Use fine seed compost and avoid heavy watering to prevent damping-off.
- Provide warmth and light—most annuals need 18–22°C to germinate.
- Transplant seedlings carefully once they develop strong roots.
- Harden off plants before moving them outdoors in spring.

Petunias, if nurtured well, grace your garden with vibrant colours early in spring, ideally for those in milder regions. However, some blooms like cosmos will display their beauty in summer, even when started early.
Sweet peas, on the other hand, typically don’t unfurl their petals until late spring.
- Petunias: Start in warmth, transplant after frost.
- Snapdragons: Hardy, early bloomers.
- Sweet Peas: Blossom in late spring, tolerant to light frost.

For a garden full of life at the earliest hint of spring, consider also sowing calendula and morning glory indoors, giving them a head start against seasonal challenges.
For more bold textures, you might opt for cardoon, its striking silhouettes adding unique structure to your space. Marigolds provide a classic burst of golden hues, while nigellas offer a delicate charm with their blooms.
By choosing the right flowers and starting them off in the safety of your home, you’re giving your garden the best.

Martin Cole has been an avid plant lover and gardener for more than 20 years and loves to talk and write about gardening. In 2006 he was a finalist in the BBC Gardener of the Year competition. He is a member of the National dahlia Society.
He previously lived in London and Sydney, Australia, where he took a diploma course in Horticultural studies and is now based in North Berwick in Scotland. He founded GardeningStepbyStep.com in 2012. The website is aimed at everybody who loves plants or has been bitten by the gardening bug and wants to know more.
Gardening Step by Step has been cited by Thompson and Morgan, the UK’s largest mail order plant retailer, as a website that publishes expert gardening content.